NoCal (agile, constant beta, etc) and SoCal (big budget Hollywood budgets) economic models lead to an entire industry of MCNs
Good point of YouTube moving away from these economic models by beginning to start the MCN model themselves – refer to Felicity McVay from YouTube
Boom Totem and
YouTUbe partner program – deal with grassroots level of talent
Money generated at value ad level – the socal area
‘They have a threatened lifespan’ – i.e Google want what they have, a very solid generative economy
This poses an opportunity for digital methods to engage in the video network – [refer to the Tiz project, i.e. radio play data across YouTube for AoIR] – how do YouTube play videos indicate the flow on – an issue mapping approach – towards record sales?
Eszter Hargittai – Challenges of Studying Online Particiaption
Who benefits most from digital media use?
Question around the significance of big data
Historically, we should look for trends in data
Agent Based Modelling
Download Netlogo for Mac: http://bit.ly/1PeVSWa
Computational modelling: looking at phenomenology from different levels: comparative models through maps etc
Why computational modelling? Constructing simulation of real world phenomena to tell us how things work – rely on agents, or agency
We are creating data, not importing it, which is based on our interpretations of the real world
Agent based modelling useful for heterogenous agents
Formation strategies: one is to engage actors with randomness, the other is to engage with actors that are popular (randomness slider)
How many actors to connect with (Connect slider)
With a little more detail:
Data that describes who is in the network, how they are connected, and the sort of topology (degree) of the network. So this describes nodes are connected with highly popular nodes – degree isn’t very useful in this measurement.
Running ‘Experiments’ is how you can alter your input variables
I understand The Walkthrough Method as user testing, but for social scientists drawing on their theoretical area of interest
Aesthetic aspects are the starting point, followed by the political economy – a holistic approach. This includes how it is framed, its business model, governance, platforms validating through other platforms i.e. Facebook, the marketing model
Our walk through – Figure 1
I’ll do the user walkthrough:
Standard sign up process, except it asks my speciality, i.e. ‘Physician’, ‘medical resident’
Option to have notifications turned on
Users post pictures of their patient cases and ask the hive for their input. Additional users can comment, favourite or follow the thread, also share via message, FB, Twitter, WhatsApp, Email, ‘More’
Users then respond with their take on the question/update
The users are accredited and non-accredited
Their is a folksonomy tagging system
Issue Mapping – Jean Burgess and Ariadna Matamoras Férnandez
There are broad public issues, and controversies are distinctive moments (acute) that will form new emerging public issues
I have a new article coming out in Continuum that explores the idea of cultural intermediation, that moves through existing cultural studies and convergence theories, but attempts to integrate social media ideas and concepts.
This is the result of the ‘Cultural Studies: What now?’ conference that three of my colleagues, and friends, facilitate in Melbourne in 2013. I’d very much like to thank James Meese, Jenny Kennedy and Emily van der Nagal for their tireless efforts in bringing this collection together. Can’t wait for the print version!
Jonathon P. Hutchinson (2016): Moving convergence culture towards cultural intermediation: social media and cultural inclusion, Continuum, DOI: 10.1080/10304312.2016.1143161
Raymond Williams noted culture is specific to each society, where ‘the making of a society is the finding of common meanings and direction’. Cultural studies provide a foundation for an array of emerging research areas that seek to explore those mean- ings and directions, such as convergence culture. Recent humanities scholarship has called for researchers to move beyond the marvel of convergence culture, with its potential for increased social inclusion and cultural diversity, to a more nuanced understanding of networked participation. This paper uses empirical research data gathered from the Australian Broadcasting Corporation to argue that embedded cultural industries research can contribute, through the cultural intermediation frame- work, to cultural studies and the political, economic, and practice-based strengths of the creative industries. It also argues that in a contemporary institutional social media environment, cultural intermediation is a useful framework to understand convergent media practices.
Netlytic – to analyses and draw conclusions between users across multiple social media platform
How do we study reception when the audience is considered a ‘text’ in the digital age?
Entry through fan studies because of the emotional investment- belonging, communities, etc.
first wave of fan studies: communities – networks – personalisation
second wave of fan studies: using Bourdieu, construction of hierarchies
third wave of fan studies: integration of sociology, fandom as empowering (really?)
Sport fans never talk about the team, but about themselves, ie. Chelsea fans
What does reception studies mean if its about agency?
The boundaries are blurred of between the text and the receiver – classical visual art is clear (i.e. a frame around a painting), but digital media is difficult because (?) of paratext
Methods – we should move through the methods
Integrate digital with qualitative
The design of comparative studies to triangulate
Brenda Moon – GitHUB
Set up a GitHub account
Download GitHUB desktop client https://desktop.github.com/
Github = version control
Why version control?
Keeps track of files
allow which changes shoudl be allowed (called a commit)
Keeps the metadata (short description of the change)
mulitple versions can be created and then merged
complete history of your changes are kept
So when teh desktop client is all working, you speak in branches in this space, where every change is a branch that needs to be committed
If it is file that is in the commit and you change the file, GitHub recognises the change and has one uncommitted change
So here is my GitHub repository: https://github.com/jonathonhutchinson/Git-Workshop-Jonathon
Forking a repository
find the repository, press fork and then download the files to your local computer to work on in the GitHub desktop
All teh fun and feels that a sunny city in QLD can offer, while running around with mobile tech
We also did some geolocative stuff too 😉
Points of the day
> Digital methods are never complete – it is how they are integrated with other approaches, i.e. ethnography
> There is a huge gap to get to digital methods – we are provided with data sets to get going. I guess this is necessary for the purposes of running workshops, but it does also highlight the difficulty for entry level to digital methods for new scholars coming to this area
Many of these seminars are well worth presenting to our department colleagues and will hopefully motivate new approaches to existing areas of enquiry
In a recent writing class, we gathered the last sentences of journal articles that participants thought were really strong, and analysed why they seemed to work so well. This is one group exercise that focuses on the mechanics of language for rhetorical force, something that takes doctoral students into a healthy space as they develop their writing’s style and voice.
Group analysis let us define the rhetorical mechanics of what we liked, and why, so that those in the group could improve final sentences of their own articles. The group included people from STEM and non-STEM disciplines—we were well aware by this stage that there were disciplinary differences in preferences for academic writing style.
I’d reiterated the view that the last sentence of any article, thesis, chapter or bit of formal writing has an important role: farewelling readers in a way that is likable and memorable. Readers…
What an amazing two days I just had in Queenstown, New Zealand for the Australian and New Zealand Communication Association (ANZCA) conference. I walked away with several exciting outcomes that build for the following year.
First, the public service media panel that Chris Wilson and I organise was very successful and likely to be picked up for a special issue. His will hopefully include the paper Terry Flew presented and the work that Stuart Cunningham and Ben Goldsmith had intended to present but were unable to. We will also use this as a platform to develop our PSM ECR group.
The digital research methods workshop that I facilitated was a roaring success! This followed on from our precon in Sydney a few months back, and continues to build momentum amongst a variety of universities. It was lovely to see much support for the project and to hear what the issues and interests are from our colleagues and peers in this developing area. We have established that ethics and digital research, a showcase of existing projects, knowledge transfer between university ethics groups and how digital research can align with teaching are the initial areas the working group (which sounds like it might become a stream) will address.
The digital methods panel that i organised, but was unable to attend due to my flight out of NZ, went well from what I hear. This will provide the basis for the very likely special edition I will edit in Communication, Research and Practice, the new Taylor and Francis ANZCA journal. Great interest had by all in this project, with a mutually beneficial outcome.
Finally, I walk away as the NSW representative for ANZCA. I’m not entirely sure what this means at the moment, but I am very honoured and delighted to have been nominated by Cate Dowd for the position. I will work on this in the coming months.
I’d like to share with you my latest article which is looking at the intersection point of fringe creativity that is incorporated into traditional media organisations. The specifics of this is explored through online community co-creation and how the creative output of this group of users is incorporated by the ABC.
The role assumed by institutions that directly develop and support online communities has emerged as a crucial factor in the development of self- governance models for online communities engaging in collaborative practices. Commonly, online communities reject top-down governance models in favour of a meritocracy that positions users in authoritative positions because of their online performance. Scholarly research into online communities suggests that their governance models are horizontal, even where the community platforms are being developed or supported by commercial institutions. Questions of authority and power emerge when institutional, top-down governance models intersect with online community meritocracy in day-to-day communicative activities and while engaging in creative production. This article examines an experiment in fostering interactive public service media by users of the now-defunct ABC Pool through the case study of Ariadne. It tracks how early user-driven ideas for creativity were aligned with the interests of the Australian Broadcasting Corporation through a process of community self-governance alongside cultural intermediation.